Next Webinar: On Storytelling

25 February 2021 Story matters. On some level, we know the importance of story. At the same time, we often minimize or deride storytelling as frivolous, a waste of time, a distraction from the serious business of doing work. The reality is that story is everything. It is how we think. It is how we persuade. It is how we motivate others. It is also how we motivate (and demotivate) ourselves. Story is inextricably woven through just about everything of importance that we do. While story is one of our essential tools of communication, many of us think we are not good at it. Or that all stories have to start with “once upon a time…” Good story has structure, rules and guidelines. Understanding how story works, and how to tell good stories, is a critical tool in communicating well. In this webinar, Mark takes you into the world of storytelling, peeling back the curtain and exploring what lies on the other side. You will learn the essentials of what makes stories effective, and understand how to apply effective story telling principles in your own communication efforts. So come and join us. Sit a little bit closer. Get comfortable around the fire. You won’t believe what happens next. As always, spread the word to those who might be interested in this webinar. You’re welcome to point entire associations, companies and small countries to these links. You would be doing us a favour if you did pass this on. This webinar series is a de Jager & Co Limited ( and Interthink Consulting ( production. Join us on 25 February 2021:
  • 10:00 AM MST/12:00 PM EST – Click here to register
  • 4:00 PM MST/6:00 PM EST – Click here to register

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