Webinar – Better Drives Change

Every change initiative, in every organization, regardless of scope, has something in common. A desire to improve something.

It doesn’t matter if we’re installing a new inventory control system; implementing a new quality control process; or relocating an office. At the core, these are fundamentally the same tasks – we’re all trying to make something better. With this almost banal observation under our belt, it’s almost inevitable that we’ll come to this conclusion: ‘Change’ is driven by a desire to make things better.

How accurate is this statement? If true, then it would seem that if we can demonstrate that a change is beneficial then it would be self driven. But we know that this isn’t true. We have too many failed organizational change projects that directly contradict the notion that ‘better drives change’. Yet it’s a difficult contradiction to factor into our change strategies. Not only do we believe that ‘better drives change,’ but we know it at a personal level: virtually every change we’ve personally embraced was because we wanted to improve something for ourselves.

In this webinar, Peter de Jager will explore the conundrum accurately posed by Gabriel Tarde more than 100 years ago, “We need to determine why, if 100 innovations are conceived simultaneously, ten will spread while ninety will be forgotten.” (1903: The Laws of Imitation)

Using examples from project management experiences and from history, we’ll try to figure out the key reasons why change fails, and more importantly, what enables change to actually succeed.

As always, spread the word to those who might be interested in this webinar. You’re welcome to point entire associations, companies and small countries to these links. You would be doing us a favour if you did pass this note around a little bit.

This webinar series is a de Jager & Co and Interthink Consulting production.

Join us on 31 March 2015:

  • 10:00 AM MST/12:00 PM EST – Click here to register
  • 4:00 PM MST/6:00 PM EST – Click here to register

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